Clik here to view.
Why Do Giant Companies Step on Consumers: 10 Common Mistakes Made
Have you ever wondered why big companies make crazy marketing moves that annoy their target market? Why do they act like giants walking through a garden accidently stepping on ants (the consumers) when...
View ArticleClik here to view.
Why Do Giant Companies Step on Consumers Toes: Real Examples of Giant...
Large corporations often make mistakes, sometimes by accident and sometimes on purpose. The closer the company is to being a monopoly, the greater the chance they will step on our toes. This week’s...
View ArticleClik here to view.
Google is Playing Musical Chairs with Ranking and it will Cost Us Billions
Google has gone crazy — again. Every year Google, spins its secrete algorithm roulette wheel to see what it wants to emphasize. This year is no different. Now Google is changing the game in a big way....
View ArticleClik here to view.
The State of Internet Privacy and Security in America Today
Modern life comes with an ever widening set of connections, growing in complexity and diversity every day. With each new type of connection comes the potential for hacking. Every new Internet of...
View ArticleClik here to view.
What Yogi-isms Can Teach You About Marketing
It never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example “least...
View ArticleClik here to view.
16 Surefire Tips to Grow Your Facebook Fan Base
Have you ever wondered why all the media outlets ask you to follow them on Facebook? Are you curious about how useful Facebook is as a marketing tool? Are you wondering why you only have 115 new fans...
View ArticleClik here to view.
The Physic of Marketing: Analogies for the 21st Century
I majored in science major in college so, naturally, I like to think the world has order. It follows a set of rules that work within a set of parameters. I believe marketing also follows a set of...
View ArticleClik here to view.
A Dozen Easy Ways to Grow and Market to Your Facebook Fan Base
If you’re a Facebook newbie or have been using it for a while, but have yet to delve into its rules and multitude of functions, then you’re starting off by reading the right article. On the other hand,...
View ArticleClik here to view.
The Latest Tax & New IRS Scam Attacking the U.S.
As the old saying goes: The only sure things in life are death and taxes. Well, I’m here to add a new one to this list: tax scams. Every year starting around January the scam artists ratchet up their...
View ArticleClik here to view.
How to Create your Own Internet Radio, PodCast or WebYV Show
In 2012 when my business partner Carl proposed we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn’t a good idea. In fact, I was opposed to the effort...
View ArticleClik here to view.
How Does Google Treat its Competitors? - A Closer Look into Alphabet’s (AKA...
Everyone knows that Google is the king of search engines and that Google has dozens of Internet properties and applications. But did you know that Google is also big into all kinds of hardware? Google...
View ArticleClik here to view.
How to Keep Your eCommerce Dream from becoming a Nightmare
Selling products and services online is a multi-billion-dollar industry. In fact, it’s a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online....
View ArticleClik here to view.
Equifax Breach Exposes 143 Million Americans: Top Things You Need to Know and Do
For years we have been writing about the threat of hackers and their attacks on our institutions. Today the threat level has now evolved into an ongoing curse because the latest hack on Equifax will...
View ArticleClik here to view.
How to Vet Anything (Website, Product, Business or Person) on the Web
Today’s world is a mixture of profound opportunity and unprecedented threats. The dangers come our way because we have created the Internet, a worldwide communications network that provides instant...
View ArticleClik here to view.
The Life Cycle of a Successful Sale on the Internet
Millions of new products and services are launched for sale on the Internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small...
View ArticleClik here to view.
How to Implement an Internet Security Counter Attack
For more than a decade, hackers and cyber-criminals have been increasingly wreaking havoc on business, government and the general public. Cyber-crime has increased 100-fold in the last decade. Now it’s...
View ArticleClik here to view.
The Free Google Tools You Need to Raise Your Ranking
If you ask about the cost of doing SEO work, most businesses will tell you that outsourcing your SEO work is costly and time-consuming. You don’t normally hear people say, “yeah, it’s easy to do, and I...
View ArticleClik here to view.
Are Internet Algorithms Giving Mary Shelley a Run for Her Frankenstein Monster?
It’s almost the 200th anniversary of the classic horror story Frankenstein, by Mary Shelley. So, what’s this got to do with marketing? Lately, there have been a slew of news stories about how...
View ArticleClik here to view.
The Growing Holiday Cyber Security Threat
Every year since the invention of malware, cyber-attacks have escalated. This is especially true during the holiday season. Every October, the U.S. government commemorates National Cyber Security...
View Article